The Hollywood Sign is an iconic symbol of the entertainment industry; it embodies glamour, fame, and fortune and is a vital economic engine for our community. Its global recognition attracts close to 50 million visitors annually, stimulating local businesses and creating job opportunities. Just as the Statue of Liberty and the Eiffel Tower are pinnacles to New York and Paris, the same is true for the nine letters staggered atop Mount Lee. This year we honor the Hollywood Sign’s 100th anniversary, the economic impact it helped create for the Hollywood community, and the global legacy of creativity and innovation it helped inspire. 

This year-long sign centennial celebration will include merchandise collaborations with world-renowned brands, premium content, and one-of-a-kind experiences. To learn more about the history of the Hollywood Sign, visit hollywoodsign.com 

UNIQUE LICENSING OPPORTUNITIES

LOOKING FOR THE BEST VIEWS OF THE HOLLYWOOD SIGN? 

Ovation Hollywood (6801 Hollywood Blvd., Hollywood, CA 90028) offers multiple viewing decks of the Hollywood Sign and is a popular destination for photos.

Griffith Observatory features close-up views of the Hollywood Sign and the City of Los Angeles. Don’t forget to tour the newly renovated observatory while you’re there.

HIKING TO THE HOLLYWOOD SIGN

There are three hiking trails to the Hollywood Sign of varying difficulties. All trails are open from Sunrise to Sunset, 365 days a year.  While enjoying hiking, please stay on authorized trails.

EASY | Mt Hollywood Trail

MODERATE | the Brush Canyon Trail

DIFFICULT | the Cahuenga Peak Trail

LA METRO TO THE SIGN

The DASH Observatory bus service, operated by LADOT Transit, runs every 20 minutes, seven days a week, from 12:00 noon to 10:00 p.m. weekdays and 10:00 a.m. to 10:00 p.m. weekend days. You can board the bus at The Metro Red Line Vermont/Sunset Station or at stops along Hillhurst Avenue in Los Feliz Village. Fare is 50 cents a ride, 25 cents for seniors and the disabled. Access cardholders travel free.