Hollywood, often cited as the heart of not just the entertainment industry but the city of Los Angeles itself represents possibility to all who visit each year. And the first welcome they receive is from nine letters staggered atop Mount Lee that have come to represent our community. To this day, the Hollywood Sign continues to serve as a barometer for the community; and as Hollywood continues to blossom, new efforts and partnerships have been made to preserve the historic icon with little disruption to the community. The sign, now owned in part by the City of Los Angeles (which owns the land the Sign stands on), the Hollywood Chamber of Commerce (which owns the licensing rights for the Sign’s image), and the Hollywood Sign Trust (formed to maintain, repair and provide capital improvements to the Sign for the benefit of the public). With thousands of visitors annually, the Hollywood Sign continues to represent the fulfillment of dreams to every generation.
To learn more about the history of the Hollywood Sign, visit http://www.hollywoodsign.com/
Licensing the Hollywood Sign
The Hollywood Chamber of Commerce owns certain trademark rights for usage of the Sign or its likeness for commercial purposes. The Chamber has appointed Global Icons to manage these rights and negotiate all fees. They can assist with both commercial and feature film requests.
t: 310.820.5300 x220
Looking for the best views of the Hollywood Sign?
The Hollywood and Highland Mall (6801 Hollywood Blvd #170, Hollywood, CA 90028) offers multiple viewing decks of the Hollywood Sign and is a popular destination for photos.
Griffith Observatory features close-up views of the Hollywood Sign as well as the City of Los Angeles. Don’t forget to take a tour of the newly renovated observatory while you’re there.
Hiking to the Sign
There are three hiking trails to the Hollywood Sign of varying difficulties. All trails are open from Sunrise to Sunset, 365 days a year. While enjoying hiking, please stay on authorized trails.
Easy – Mt Hollywood Trail
Moderate – the Brush Canyon Trail
Difficult – the Cahuenga Peak Trail
LA Metro to the Sign
The DASH Observatory bus service, operated by LADOT Transit, runs every 20 minutes, seven days a week, from 12:00 noon to 10:00 p.m. weekdays and 10:00 a.m. to 10:00 p.m. weekend days. You can board the bus at The Metro Red Line Vermont/Sunset Station or at stops along Hillhurst Avenue in Los Feliz Village. Fare is 50 cents a ride, 25 cents for seniors and the disabled. Access cardholders travel free.