The Hollywood Sign is more than nine white letters on a hillside – it’s a beacon that has drawn dreamers to Los Angeles for a century. While tourists snap photos and locals use it as a hiking destination, this former real estate advertisement has transformed into something far more meaningful: a global symbol of creativity, possibility, and reinvention. Each year, millions make the pilgrimage to see these 45-foot letters perched on Mount Lee, fueling a tourism economy that powers local businesses and creates jobs throughout the region. Like the Eiffel Tower in Paris or the Statue of Liberty in New York, the Hollywood Sign has transcended its original purpose to become the quintessential symbol of its city – and of an entire industry that shapes global culture and inspires international audiences. Learn more about the history of the sign at our partner, the Hollywood Sign Trust: hollywoodsign.com.
UNIQUE LICENSING OPPORTUNITIES
LOOKING FOR THE BEST VIEWS OF THE HOLLYWOOD SIGN?
Ovation Hollywood (6801 Hollywood Blvd., Hollywood, CA 90028) offers multiple viewing decks of the Hollywood Sign and is a popular destination for photos.
Griffith Observatory features close-up views of the Hollywood Sign and the City of Los Angeles. Don’t forget to tour the newly renovated observatory while you’re there.
HIKING TO THE HOLLYWOOD SIGN
There are three hiking trails to the Hollywood Sign of varying difficulties. All trails are open from Sunrise to Sunset, 365 days a year. While enjoying hiking, please stay on authorized trails.
EASY | Mt Hollywood Trail
MODERATE | the Brush Canyon Trail
DIFFICULT | the Cahuenga Peak Trail
LA METRO TO THE SIGN
The DASH Observatory bus service, operated by LADOT Transit, runs every 20 minutes, seven days a week, from 12:00 noon to 10:00 p.m. weekdays and 10:00 a.m. to 10:00 p.m. weekend days. You can board the bus at The Metro Red Line Vermont/Sunset Station or at stops along Hillhurst Avenue in Los Feliz Village. Fare is 50 cents a ride, 25 cents for seniors and the disabled. Access cardholders travel free.
