The HEART of Hollywood Initiative has selected planning and architecture firm, Gensler to kickstart creating a Masterplan for improving Hollywood Boulevard and making improvements to the Hollywood Walk of Fame.

“The Hollywood Walk of Fame is a National Historic Landmark, and my HEART of Hollywood initiative will give this community the attention it deserves,” said Councilmember Mitch O’Farrell. “Our focus is on consistent attention to the necessary quality of life improvements for local residents and visitors. A great public corridor – one that is safe for pedestrians, visible at night, and responsive to community needs – can help catalyze even more investment in housing for all income levels as well as economic development. This means good paying jobs for our local workforce. Hollywood Boulevard can be this kind of place, which is why the City is making this strategic investment.”

“The Hollywood Chamber of Commerce is thrilled to collaborate with the HEART of Hollywood initiative to preserve the Walk of Fame and make strategic improvements that will benefit generations to come,” stated Rana Ghadban, President & CEO of the Hollywood Chamber of Commerce.

The Walk of Fame continues to draw thousands of tourists each year to see the stars or attend a star ceremony on the world famous Boulevard. The Chamber is excited to be partnering with the HEART of Hollywood initiative to reinvigorate the Hollywood Boulevard Corridor through safety and visibility improvements. The City of Los Angeles Bureau of Engineering will be the lead City agency on the project, which also calls for participation from community stakeholders.

To learn more about the HEART of Hollywood Initiative, visit https://cd13.lacity.org/news/heart-hollywood-receives-4m-boost-improvements