A message from our Chairman of the Board, Lupita Sanchez Cornejo

December 2, 2022
December 2, 2022 Christina Iannuzzi

A message from our Chairman of the Board, Lupita Sanchez Cornejo

Dear HCC Chamber Members,

We are thankful to have the support of both our new and loyal members. You are why the Hollywood Chamber exists. We want to reaffirm the Chamber’s commitment to providing our members with knowledge and resources that help propel your organization and business goals.

At the Chamber, we have many things to be thankful for this year, and I want to take this opportunity to thank David Michael Jerome for his contribution to the Chamber over the last eight months. Although saddened to see David go, the HCC team, the Board of Directors, and I greatly appreciate his vision and leadership and fully support his decision to resign from the Chamber due to personal reasons. It’s a great reminder to us all to put family first. Through this transition, it is even more imperative that we come together to build upon the innovative and integrated path that David has helped pave. The HCC team is deeply committed to the Chamber’s mission. Their shared expertise and passion for transforming business and improving lives have not wavered. I will be helping the team with some of the day-to-day activities until a new CEO is named.

As I reflect on this year and re-evaluate my role and contribution to the Chamber during this time, I can’t help but be excited about the great work the Chamber has produced and the new initiatives we have begun to execute on behalf of the Hollywood community. I hope to hear more from our diverse membership community and esteemed board members on how we can continue to drive the momentum that the team and David have charted for us this year. Let me start by highlighting some of our achievements thus far:

A year of change and progress:

  • A redesign of our financial processes that led us to a solid financial position as we head into the holidays and the new year.
  • Developed HR and performance processes captured in scorecards that align with the HCC’s overall mission.
  • Collaboration with elected and newly elected officials on policies that impact the Hollywood business community.
  • An enhanced event structure for the HCC’s Economic Development Summit.
  • Strategic partnerships to enhance our resources for members with the Economic Development Map and digital twin of Hollywood.
  • A more integrated approach to public safety with our partners: Hollywood PAC, the East Hollywood BID, Hollywood 4WRD, Hollywood Right Now, and the Hollywood Historic Trust.
  • Redesign plan for the Walk of Fame.
  • Illuminating the Hollywood Sign with an impressive projection of images celebrating the contribution of Black culture to Hollywood.
  • New brand guidelines that we have begun to implement across all HCC properties.
  • A unified and integrated approach to communications.
  • New business coaching initiatives through the launch of Accelerate, a podcast now available on all streaming platforms.
  • Greatly enhanced deal flow quality in our licensing department.
  • New grant structure and business plan for the Hollywood Chamber Community Foundation.
  • Value-based membership tiers that provide our members with a greater return on their investment.

 A look to the future:

Next year we have so many incredible things planned.

  • Celebrating the 100th Anniversary of the Hollywood Sign.
  • New merchandise deals and brand collaborations with partners across the globe.
  • Continued networking events and business coaching sessions thoughtfully designed to connect and inspire. 

In summary, we are proud of all that we have accomplished together and are excited about the future of Hollywood. I especially want to take a moment to welcome and congratulate Los Angeles Mayor-elect Karen Bass, Los Angeles City Councilmember-elect Hugo Soto-Martinez, and all of our newly appointed city representatives.

Your HCC team and I are happy to address any questions you may have during this transition. We are confident that the incredible events and programs planned this upcoming year will continue to help businesses thrive. 

Thank you again for your support and loyalty!

Lupita Sanchez Cornejo

Chairman of the Board

Hollywood Chamber of Commerce