For Immediate Release: DECEMBER 9, 2021
Licensing Contact: Lily Weiner, Director of Business Development [email protected]
Media Contact: Ana Martinez Press Line- (323) 468-1376
Main: (323) 469-8311
HOLLYWOOD TO OBSERVE 100 YEAR ANNIVERSARY OF HOLLYWOOD SIGN
HOLLYWOOD, CA—DECEMBER 9, 2021- HOLLYWOOD is often cited as the heart of not just the entertainment industry but of the City of Los Angeles itself. It represents possibility, hope and excitement to all those who live in Los Angeles and the millions of people who visit the City of Angels every year. And as the Statue of Liberty and the Eiffel Tower are to New York City and Paris, the nine letters staggered atop Mount Lee are an iconic and ever-present reminder that the Hollywood Sign continues to represent the pursuit and fulfillment of dreams to every generation.
In 2023, the Hollywood Sign celebrates its 100th Year Anniversary. The current sign is actually the third sign erected at that site. The first sign, which said “Hollywoodland” was erected in 1923. A second sign was built in 1948 by the Hollywood Chamber of Commerce that said “Hollywood”. The current sign was erected in 1978 and built to modern engineering standards.
The worldwide licensing agency Evolution USA, which works with the Hollywood Chamber of Commerce, is exploring ways to appropriately celebrate this historic occasion. For content, production and distribution inquiries and opportunities, please contact Jim Griffiths – Media Development at Evolution. Email: [email protected] or contact Jim at 310-200-4291.
For more information on licensing & merchandising, brand collaborations, retail development, sponsorships, and promotional partnerships, please contact Travis J. Rutherford – Chief Revenue Officer at Evolution. Email: [email protected].
ABOUT THE HOLLYWOOD CHAMBER OF COMMERCE
For more than 98 years, the Hollywood Chamber of Commerce has provided leadership, business development resources, networking, and government affairs programs and services to keep the Hollywood business and residential communities safe, relevant and economically vital. Nicole Mihalka is the Chair of the Board for 2021-2022.
For more information please visit www.hollywoodchamber.net.