Chamber’s Support
Helps Key Projects Move Forward
Support
by the Hollywood Chamber of Commerce this week
was important to two local development
projects. On Tuesday, Chamber President & CEO
Leron Gubler testified in support of the
Hollywood & Vine Project before the Central Area
Planning Commission. The board was considering
the final open issues remaining for the project,
which broke ground in February. The items
included the sign program throughout the
project, a master conditional use permit for the
sale of alcoholic beverages and a permit to
allow a dance floor in the nightclub that is
part of the W Hotel. The commission voted
unanimously to approve the applications.
The Chamber also
wrote a letter of support this week for
Brentwood Capital’s proposed 60,000-sq.ft.
office condo project at Selma and Wilcox in
conjunction with their renovation of the Citizen
News Building. Based on generally positive
comments at the hearing before the Deputy
Advisory Agency, developers expect to receive
preliminary approval for their tract map and
zone change. The project goes to Design Review
next month, and has additional hearings. They
hope to have final approvals within nine months.
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Leverage Tax Credits To Grow Your Business
TTMA Hears About
Hollywood Comeback Story

Chamber
President & CEO Leron Gubler spoke to the Travel
& Tourism Marketing Association (TTMA) this week
at the Renaissance Hollywood Hotel to brief them
on the history of Hollywood’s comeback and to
educate them on new tourism attractions planned
for the community as well as other developments
that will make Hollywood an attractive tourist
destination. The TTMA is composed of
professionals in the tourism marketing industry
in Southern California. Their Hollywood visit
provided an excellent opportunity to brief an
influential group about Hollywood. While here,
they also toured the Kodak Theatre.
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Reduce
taxes with Enterprise Zone Tax Credits
Chamber Discusses
Inclusionary Zoning with L.A.Voice
Chamber Board
members Marty Shelton of NAI Capital and Don
Scott of First Financial Bancorp, along with
President & CEO Leron Gubler met this week with
representatives of LA Voice, a coalition of 25
religious congregations working to create better
communities throughout Los Angeles. Members of
L.A. Voice will be meeting with City officials
on July 16 to request the City to be more
proactive in protecting renters rights, to fully
fund the City’s Housing Trust Fund, and to
develop a citywide mixed income housing policy.
L.A. Voice was interested in the Chamber’s
perspective on inclusionary zoning. The Chamber
representatives explained why voluntary
incentives are more effective in achieving a
city’s goals to develop more affordable housing
and how mandatory requirements can be
counterproductive. Hollywood has an excellent
track record of encouraging developers to
include an affordable element in their
projects. The first project aimed at developing
workforce housing for middle income residents is
in the works by developers Gerding Edlen.
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Tour Bus
Companies Discuss Loss of Layover Zones
The Hollywood
Chamber participated in a meeting this week with
local tour bus operators and the office of
Council President Eric Garcetti. The purpose
was to discuss the imminent loss of tour bus
layover zones along McCadden Place and Orange
Ave. north of Hollywood Blvd. The action is
necessitated by the beginning of construction on
Madame Tussauds Museum and an apartment building
being erected by JPI Development, expected in
August. The loss of the parking spaces is
expected to create a real problem for these
firms that rely on tourists. Among the options
that will be investigated is to find a remote
layover site, such as the Hollywood Bowl, where
buses could lay over after depositing their
visitors on Hollywood Blvd. The Chamber agreed
to work with the Council office and tour
companies in finding a solution to the problem.
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L.A.’s Largest
Mixer set at Shrine Auditorium
Hollywood
Chamber of Commerce members will join with
dozens of other L.A. business organizations on
Thursday, July 26, at the Shrine Auditorium for
the ninth annual L.A.’s Largest Mixer, from 5
p.m. to 9 p.m. Each year, the event attracts
several thousand visitors. Admission is $20 per
person at the door. For more information, go
to:
www.lamixer.com or call (323)860-9999.

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Trip
to China
- 40 Spots Left
The Chamber still has 40 spots available for those
interested in comprising a 145-person-strong
delegation to China, departing October 25th
. Register today
at
www.Hollywoodchamber.net .
Free
business counseling at the Hollywood Chamber
Offered by the Service Corps of Retired
Executives (SCORE)
Richard Krelstein, a retired business
turn-around specialist
Consulting services will be available most
Fridays 9:30 - 11:30 am
To schedule an
appointment, call Vivian at (323)469-8311.
Hollywood & Highland Center
Shuttle Service for WICKED
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