Michael Carsch and Richard W. Peterson, co-chairs

The Tourism Committee works to encourage and facilitate tourism in Hollywood by sponsoring special events, providing tourism demographics, supporting projects to increase tourism, and hosting a monthly speaker on tourism-related issues.

Meetings: Third Thursday of every month, 4pm at Hollywood Chamber

Michael Carsch
General Manager, Hollywood Roosevelt Hotel - A Thompson Hotel
Having spent 30 years in the hotel industry, Michael Carsch has been involved in all areas of hotel operations on both the east and west coasts of the country.  With time in city hotels, resorts, casino hotels, and condo hotels, Carsch is pleased to say that his knowledge is extensive in all aspects of sales, marketing, and operations. And having recently moved back to California after a twenty year absence, Carsch is truly excited to be part of this community, the Hollywood Roosevelt Hotel, and the Hollywood Chamber of Commerce. Earlier in his career he had the opportunity to chair the tourist development council of Amelia Island, Florida and through that endeavor he learned a lot about the importance of a solid long range plan that promotes the growth and importance of tourism. Being close to his daughter at USC is added bonus to being in Hollywood!

Richard W. Peterson
Senior Director, Travel Industry & Tourism Development, LA INC.
As a twenty year veteran of the hospitality industry, Richard Peterson heads up the travel industry sales and marketing team for LA INC. (LA’s Convention and Visitors Bureau). Peterson’s extensive background in tourism includes facilitating the Travel Industry sales/ marketing efforts for LA, including Hollywood, interfacing with LA INC.’s international regional offices, managing in-depth travel agent and tour operator training programs, and ensuring a positive tourism message is conveyed in all visitor publications. Peterson is an active member of the Travel Tourism Marketing Assn., the California Travel Industry Assn., the California Travel and Tourism Commission Annual Conference Committee and has been a long time member and strong supporter of the Hollywood Chamber of Commerce.

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